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It shows how fashion has changed over the years and what's in and what's out. The reason we chose fashion is because its interesting to see what kind of fashion people are into. We also chose fashion because our website is for teengers and all teenagers love fashion.

Theories of Fashion
Semiotics. The meaning of fashion. An explanation of fashion as a sign system of cultural change and tribal belonging.
A look at class stratification, status, profession and requirements of clothing from everyday uniform to a mass youth cult uniform.
Status symbols, group affiliation and branding. Veblen's Theory of the Leisure Class.
Mass production and fashion cycles.

Fashion Technology
Textile technology developments and modern lifestyles.
Shopping today across all ranges from Tweenies to baby boomers.
Influence of home shopping via television and the Internet to the needs of larger ladies and opinionated middle youth consumers.

Fashion Comment
According to Coleridge only 65 British designers both old and new would show in London Fashion Week 2002 compared to 130 shows in New York and nearly a hundred in Paris. Despite this, it is still to London that the world turns for fashion inspiration and fresh ideas.
He tells us that designers like Tom Ford have their design studios in London so they can pick up the cosmopolitan London street fashion vibe. That in turn sets the tone via Ford's end products for fashion design houses Gucci and Yves St Laurent.
Designers from Paris and Italy mingle amid crowds in street markets in places such as Notting Hill and absorb ideas and fresh ways that emerge a few months later as nouveau in their next collection.
He reminds us that the best designers in Paris today are all British. Coleridge named John Galliano, Alexander McQueen, Julian Macdonald and Stella McCartney as designers who dazzled the world when they first arrived, but made no impact on British fashion commentators until a few years later when the same designers all became prized possessions of Paris couture.